Plain English is a writing style which puts people first and recommends avoiding the use of unnecessary words and long sentences.

The overall aim is for an intended audience to be able to read, understand and act on words the first time they read them.

It advocates banning jargon, complicated technical terms and ambiguous words from any written publication in favour of using plain and straightforward language instead.

Web-friendly tool

Plain English also takes design and layout into account which again makes it a useful tool when it comes to looking at how well a site is working or not working for its customers.

In this way, it is ideally-suited for writing for the web as people much prefer reading, seeing and using clear and simple information and designs when they visit websites.

If you would like to find out more about plain English and how it can help you please contact us on 0845 833 5436 or at mail@allinthewords.co.uk.